Wednesday, November 27, 2019
Research Commuting in this state is worse than in any other
Research Commuting in this state is worse than in any otherResearch Commuting in this state is worse than in any otherResearch has found that adding 20 minutes to your commute is like getting a 19% pay cut, but recent results from the Esurance Smart Commuting Index show that commuting in Delaware is worse than any other state in America.The research had a detailed methodology, but the site reports that they combined a variety of sources to develop 6 indexes, which we then aggregated to generate an overall index, among other practices.The 10 states with the worst commuting cultureYou already know the state with the worst, but here are the rest41) New Hampshire42) Alabama43) Connecticut44) Maryland45) Rhode Island46) Tennessee47) New York48) South Carolina49) New Jersey50) DelawareBut why did this state come in brde place?Esurance elaborated on the reason, reporting that Delaware ranks last in the Index results. Across the board, Delaware scores the lowest on critical categories for co mmute time and limited use of alternative transportation methods. In fact, Delaware residents experience a commute thats increased by almost nine percent from 2007-2016. Its best score was for safety, where it ranked 34th.On the other hand, here are the top five highest-ranking states on the list1) Alaska2) Utah3) Montana4) South Dakota5) WyomingThe best and worst states for commuting safetyHere are the top five in this category1) Minnesota2) Hawaii3) Illinois4) Washington5) New YorkHere are the bottom five in this category46) Arizona47) Kentucky48) Louisiana49) South Carolina50) Florida
Friday, November 22, 2019
Heres The Answer When They Ask How Old You Are
Heres The Answer When They Ask How Old You AreHeres The Answer When They Ask How Old You AreINBOX I have been out of work for over a year. Ive had at least 30 interviews but bedrngnis a single 2nd interview. My age? Well lets just say Im a very mature over 55. But I welches surprised when one lady flat out asked me how old I am. I was so flustered that I answered, even though I knew that shouldnt even be a question shes allowed to ask. And of course no call back.Employers seem to be getting bolder and bolder. Age discrimination is mora and more in your face. Some interviewers are asking straight out. The nuance there is that the question is not illegal. Whats illegal is using the answer against the candidate as a basis to rule him out. But thats the part thats difficult to prove. Plus, its depressing and draining to even spend time and energy on it.After getting over the initial shock if you do the 1st tendency may be to reply with, I thought you werent legally allowed to ask me t hat. You can smile and use a calm tone of voice while you say it, but the effect will be perceived as you putting up a brick wall during the interview. And the interviewer is likely to think youll be tough to get along with in a team environment. So lets go over the answers you can give when the employer wants to know your age.Turn The Question Back Around On ThemWhen the interviewer asks how old you are, respond with, Is there a minimum or maximum age for being able to perform this job? Again, smile and keep your voice calm. You answering the question with a question is likely to prompt the interviewer to drop his line of questioning. Of course, his answer is going to be, No, theres no minimum or maximum, at which point you can redirect and bring up a qualification or achievement you offer that matches what theyre looking for in the job.Provide An Answer, Not THE AnswerYour other response to the question can be to say that youre over 18 and legally able to work in the United States . Still smile. Your response doesnt prompt another question, so smoothly go right into what you bring to the table that qualifies you for the position.Whats key in fighting back against ageism is not just having something ready to say being armed with language helps you not be nervous and shocked, which is definitely useful. But what it really takes to win is for you to demonstrate how your experience will solve an issue the company is facing today.Treat the interview like a 2-way conversation between colleagues. Youre not in the same company yet, but youre most likely in the same industry. Ask questions of your own, especially around whats happening in the organization either now or next. When you pick up on something relevant to your background, float a trial balloon and make a recommendation.For example, if the interviewer says theyre actually looking to bring their customer service function in-house, you can talk about a similar experience in your past that you handled with suc cess, such as, Sure. When I was at Wayne Enterprises and they decided to launch their own customer care operation, one of the 1st things we did was make sure the call center technology was fully-featured and easy to deploy quickly. What call center solutions have you looked at so far? Youre telling them what they likely need to consider, demonstrating your knowledge from your very specific experience, then throwing the question back to them to promote that 2-way dialogue.This approach distinguishes you. If all you do is field their questions in police-interrogation style, then youre giving the interviewer every reason to compare you against all others. But if you demonstrate your knowledge in a manner that others are unlikely to do, you elevate yourself from commodity to unique.If you want to find out more about specific strategies to fight age bias in every phase of the job search process, join us for a free presentation, How To Get Hired In HALF The Time Without Getting Ghosted Be cause Of Age Discrimination Plus youll see stories of how real people ages 57, 69, 63, and more got over the hurdles, got hired, and are working in the jobs they love today. Click here to register now.
Thursday, November 21, 2019
When Taglines Get Lost In Translation
When Taglines Get Lost In TranslationWhen Taglines Get Lost In TranslationAlmost every brand has a tagline. And some brands have multiple taglines for multiple products, including Proctor Gamble, Pepsi, and Chrysler Jeep. You may leid have given this much thought, but what happens when some of Americas greatest taglines are put through the translation filter? Its not actually as cut and dry as simply hitting the translate button, due to different cultural references. For instance, in some countries, it is common practice to put a picture of the product inside the can on the label. Imagine how they would react to baby food or dog food So, we went through the advertising archives to find some of the best examples of tagline crash-and-burn. Although its funny, its also very expensive to these companies (and embarrassing to the copywriters). If they dont do their homework, they could end up paying millions of dollars in reprint costs, reshoots and apology ads. Heres the list, in no pa rticular order. We start with the most famous of the belastung few decades. COORS Tagline Turn It LooseAH, who doesnt love an ice-cold beer on a hot summer day? The tagline from Coors, Turn It Loose, welches based around setting the flavor of Coors free. Alas, the Spanish translation made people think they were setting something else freeSpanish Translation Suffer From Diarrhea Pepsi Tagline Come Alive With the Pepsi GenerationSounds great, doesnt it? In fact, its not a million miles from some of the taglines being used by todays energy drinks. However, it didnt go down to well in China. After it was put through the translation machine, it came out asChinese Translation PepsiBrings Your Ancestors Back from the Dead KFC Tagline Finger Lickin GoodMmm, mmm, mmm. Which meat-eating connoisseur doesnt like to tuck into a plate of hot, crispy fried chicken? Well, once again this tagline fell foul of Chinese translation, becoming something quite the opposite of tastyChinese Tran slation Eat Your Fingers Off Parker Pens Tagline It Wont Leak In Your Pocket and Embarrass YouNot the catchiest tagline but its a straight-up brand promise. After all, who wants nasty ink stains on their crisp shirts and blouses? But the folks at Parker made one small snaffoo. They thought the Spanish word embarazar meant embarrass. Nope. And this is how the ads ran in MexicoSpanish Translation It wont leak in your pocket and make you pregnant Milk Tagline GOT MILK?Its one of the most famous, and most copied, taglines ever. We all know it. However, Latin consumers also got to know it for all the wrong reasons. They must have thought the American Dairy Association were smoking something very strong when this came outSpanish Translation ARE YOU LACTATING? Coca-Cola Product Coca-ColaAnother example of things going haywire in China. In the 1920s, Coca-Cola decided to export its product to China, but wanted a name for it that sounds similar to the English pronunciation. After s ome back and forth, they went with a phonetic translation, and the result was quite confusingChinese Translation Bite the Wax Tadpole Electrolux Tagline Ingenting Suger Som en Electrolux.You are forgiven if you dont know what the tagline means. Its Swedish and comes from the home of Swedens famous vacuum cleaner manufacturer Electrolux. However, when they used the tagline in the USA, it translated well with one unfortunate drawback - in the USA, sucks has more than one meaningEnglish Translation Nothing Sucks Like an Electrolux General Motors Tagline Body by FisherBody By Fisher is not actually a tagline but a sub-brand of GM. It was basically responsible for a lot of the bodywork done on GM cars (and was bought out by GM in 1925). Of course, there was a glitch with the name. This time, it was Belgium that had the problem, and its not something that makes any car alluringBelgian Translation Corpse by Fisher Ford Product PintoAgain, not quite a tagline, this was the model o f a car you know all too well. But in Brazil, its not a bean. Well, not unless youre talking about the frank or the beans. Yes, PINTO was probably the most insulting name you could give a car. They changed it to the CORCEL, which means HORSE. Good thing tooPortuguese Translat?ionTiny Male Genitals Perdues Chicken Tagline It Takes a Tough Man to Make a Tender ChickenPerdues chicken has been producing its products since 1920, and put himself on TV saying the infamous tagline it takes a tough man to make a tender chicken. Lovely play on wordsin English. Of course, when it got translated into Spanish, something went awry, and Frank was saying something best put in the WTF CategorySpanish Translation It Takes an Aroused Man to Make a Chicken Affectionate Otis Engineering Tagline Completion EquipmentOtis Engineering has significant ties to Halliburton, and so its a different kind of scandal that usually rocks the boat here. However, when Otis was asked to take part in a Moscow exh ibition, it did so and got a little help from the translation department. It probably had the most interest it has ever had in its productsRussian Translation Equipment for Orgasims Clairol Product Mist StickWhat is it? Not a deodorant but a curling iron. Clairol launched the product in Germany under the same name, not realizing that mist is manure in that country. Sales of the product were appallingGerman Translation Manure Stick Hunt-Wesson Product Gros Jos(Baked Beans)At last, a flub that didnt actually hurt sales And youll soon see why. When Hunt-Wesson launched its brand of baked beans in Canada, it was surprised at the sales figures. They didnt realize that the term means, well, see for yourselfFrench-Canadian Translation Big Breasts McDonalds Product Big MacIf youve ever watched Pulp Fiction (and if not, why not?) youll know the whole McDonalds issue with the Royale With Cheese. It turns out, of course, that theres another issue on the table. Big Mac, translated i nto French, became Gros Mec. And this means something very differentFrench Translation Big Pimp Braniff Airlines Tagline Fly in LeatherOh, what a promise. In 1987, Braniff Airlines introduced some very new and stylish leather seats to their planes. The tagline seems perfectly fine until its translated into Spanish. Then, its a proposition that most of us would not want to happen, at allSpanish Translation Fly Naked
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